A passion project of mine, I wanted to brand my neighborhood of Woodside to communicate what I, and so many others love about it. Woodside, NY is known as a transportation hub. The logo combines the aerial view of the subway and LIRR tracks with the MTA subway express symbol, a diamond, as Woodside is accessible via the 7 train or its nickname, "The International Express." A monochromatic, purple palette was chosen to match the 7 train's purple symbol. Below, I've created a brochure, a website, postcards, and pins to celebrate the neighborhood.