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8 kids are accidentally shot a day, and with COVID lockdowns, the numbers are rising. However, many parents don’t think their kids know where their guns are. With the client, States United to Prevent Gun Violence, our team took this knowledge and combined it with trending unboxing videos on Youtube.

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Besides simply shocking gun owners into locking their guns, States United to Prevent Gun Violence added a tab to their website with educational tips on how lock up a gun and safety steps for children who do encounter a gun.