SMC Tab

Objective
Create a campaign to promote Temple University School of Media & Communication's new tab on TUPortal. The campaign began as a low-budget project with a magazine advertisement, MailChimp banner, Instagram post, and Snapchat geofilter. The campaign was then extended to include guerrilla marketing, an outdoor ad, and a responsive website without budget. Because TUPortal can tend to be confusing and somewhat out-of-date, this addition made it seem like TUPortal users jumped ahead a few thousand years.All copy was edited by Rachel Jani
Other Pieces
Show More